Architecture

🔹 1. Homepage – Drhurtado.com

🔹 2. About Us – /about

• Purpose: Build trust and authority
• Includes:
  • Doctor bio
  • Practice philosophy
  • Office tour/photos
  • Community involvement

🔹 3**. Individual Service Pages**

One URL per high-volume service, each fully SEO-optimized:

Page URL	Targeted Keyword
/invisalign	invisalign
/veneers	veneers, cosmetic dentistry
/dental-implants	dental implants
/root-canal-endodontics	endodontist, root canal
/gum-disease-treatment	periodontist, gum disease
/family-dentistry	family dentist
/teeth-whitening	teeth whitening

You can nest these under /services/ for semantic SEO structure (e.g., /services/invisalign)

🔹 4**. Contact Us** – /contact

• Online booking form
• Google Maps embed
• Phone, hours, insurance info
• CTA for new patients

🔹 5**. Testimonials / Reviews** – /reviews

• Pull from Google
• Add images, highlight quotes
• Use schema markup for Review Snippets

 

🔹 6**. FAQs** – /faqs

🔹 7**. Financing** – /financing

 

 🔹 8**. Forms** – /patient forms